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In order to compete for Xiaomi orders, Zhijie provided a cash subsidy of 5000 yuan to car owners who purchased Xiaomi SU7.
According to a report by Red Star Capital Bureau, there have been rumors recently that the Zhijie S7 has “intercepted” orders for Xiaomi SU7 in a new way: as long as any Zhijie S7 is purchased, the owner will directly deduct the locked and non refundable 5000 yuan deposit of Xiaomi SU7 from the car price when paying the final payment.
On April 21st, the reporter visited a Huawei authorized experience store in Chengdu, Sichuan and verified the above information as a consumer. The staff of the store confirmed, “This policy does exist. All contracted stores of HarmonyOS across the country can provide this service to customers
It is reported that since the launch of Xiaomi SU7, Huawei’s major stores have introduced this temporary policy, which will continue until the end of May.
However, Red Star Capital Bureau pointed out that Huawei Experience Store, Huawei’s official website, and other public channels have not released information about this subsidy policy.
A shop assistant said, “Some car owners who are about to purchase Xiaomi SU7 are considering other brands due to the long waiting time for pick-up.” He continued, “Once customers mention such situations, we will proactively introduce this discount policy
We have a Xiaomi SU7 owner in our store who is no longer willing to wait for pick-up. Last week, he paid the final payment for the Zhijie S7, and we directly waived 5000 yuan for him, which is equivalent to compensating the Xiaomi owner for the loss of the deposit. The employee said that this subsidy policy can be enjoyed in conjunction with other promotional activities of the Zhijie S7 and will not affect the original Xiaomi SU7 order. As long as they are the same car owner, they can show the lock page. Regardless of whether the consumer ultimately purchases the Xiaomi SU7 or not, they will receive a 5000 yuan discount when paying the final payment for the Zhijie S7
On April 11th, Huawei held the HarmonyOS Ecological Spring Communication Conference and released multiple new products. At the press conference, Yu Chengdong, Executive Director of Huawei, CEO of Consumer BG, and Chairman of Huawei Intelligent Automotive Solutions BU, and Yin Tongyue, Chairman of Chery Automobile, jointly released the first smart sedan, the Smart World S7. Yu Chengdong said, “The Zhijie S7 has now begun large-scale delivery
It is reported that the Zhijie S7 has brought new upgrades and surprises, including the first release of the Huawei Visual Intelligent Driving HUAWEI ADS Basic Edition and the official launch of the Zhijie S7 Ultra. The Zhijie S7 offers a total of 5 models with a starting price of 249800 yuan.

Image source: Yu Chengdong’s Weibo
Yu Chengdong once revealed that the Zhijie S7 faced difficulties in supply shortage after its launch, and now these difficulties have been overcome.
On April 18th, Yu Chengdong posted on Weibo that the Huawei Pura70 Pioneer went on sale on the 18th, and seeing many consumers actively experience our Smart World S7 after purchasing the device, the “Double 7 Combination” has become a new hit! After its release at the beginning of the month, the daily average order volume of the Zhijie S7 exceeded 1000 units last weekend. It has now started large-scale delivery nationwide and is expected to deliver over 4500 units in April.
It is worth noting that on April 9th, Lei Jun posted on his official Weibo account, “The next decade is a decade of intelligence, and China’s new energy vehicle industry will move forward together. I wish the Smart S7 a great success

In addition, at Huawei’s HarmonyOS Ecological Spring Communication Conference, Yu Chengdong also revealed to the public that the total number of units of the new M7 launched in the past 7 months has exceeded 174000; The newly launched Wenjie M9 has exceeded 70000 units in total within three months of its launch. At present, the delivery capacity of Wenjie M9 in September is 15000 vehicles, and we hope to quickly increase the monthly shipment volume to 25000 vehicles, “said Yu Chengdong.” We are accelerating the increase of Wenjie M9 production capacity
Some people believe that 2024 is a big year for Huawei’s “automotive bureau”, and under the intelligent car selection mode, multiple new cars such as the new M5, M8, M9 five seater version, and S9 will gradually enter the market.
Yu Chengdong revealed at the 2024 China Electric Vehicle Hundred People Forum that in the first three months of this year, Huawei’s intelligent car selection business has turned losses into profits, and Huawei’s intelligent car solution BU business is close to the edge of breakeven. It is expected that from April onwards, it should be able to turn losses into profits and achieve healthy and positive development.

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